The wait is over—our online store has reopened! 🎉 Shop hats, shirts, and stickers that celebrate the iconic sights and vibes of Phoenix.   Read More

Scenic View of Phoenix Skyline

Welcome to Phoenix Born Radiant

For centuries, the Sonoran Desert has been a source of innovation and inspiration. It began with the Hohokam people, who created canals that fed a civilization for more than a thousand years. Today, it can be found throughout the nation’s fifth-largest city in a thriving community that elevates art, culture, cuisine and more to levels of greatness.

Now, it’s your turn.

Allow the mystique of one of the world’s lushest landscapes to lead you on a path to radiance. Push yourself to the top and take in sweeping views. Challenge your perceptions of culture by immersing yourself in something unfamiliar. Indulge in flavorful experiences that transcend borders. And discover what every innovator, explorer and dreamer has said about the Greater Phoenix experiences for centuries:

the desert made me do it.

AB Variation:

Explore Greater Phoenix Browse the best parts of PHX

Explore the interactive map below to get a feel for your surroundings in Greater Phoenix, including some of the best spots to go, including Roosevelt Row, the Salt River and more. 

McDowell Mountain Regional Park Estrella Mountains White Tank Mountains Superstition Mountains Sedona, FLAGSTAFF, Grand CanYON TUCSON AREA LAKES AREA LAKES Lake Pleasant Lake Pleasant Old Town Scottsdale Old Town Scottsdale Park Papago Papago Park Piestewa Peak & Phoenix Mountains Preserve Piestewa Peak & Phoenix Mountains Preserve Camelback Mountain Camelback Mountain Camelback Mountain Roosevelt Row Roosevelt Row Downtown Phoenix Downtown Phoenix Melrose District Melrose District Sky Harbor International Airport Sky Harbor International Airport Desert Botanical Garden Desert Botanical Garden South Mountain South Mountain Salt River Recreation Area Salt River Recreation Area SCOTTSDALE SCOTTSDALE SCOTTSDALE TEMPE TEMPE TEMPE CHANDLER CHANDLER CHANDLER GLENDALE GLENDALE GLENDALE GILBERT GILBERT GILBERT MESA MESA MESA PHOENIX PHOENIX PHOENIX

Events

Visiting Phoenix this weekend? Planning a trip months in advance? Either way, we've got details…

Things To Do

Discover the best things to do in Phoenix from hiking and exploring the desert to arts and culture…

Places To Stay

Whether you want to crawl between 500-thread-count sheets at a Five Diamond resort, sip cocktails in…

Sonoran Desert

Hikers, bikers and climbers in Greater Phoenix have come to the same conclusion as coyotes…

Greater Phoenix

Surrounded by mountain ranges, the Greater Phoenix area encompasses more than 500 square miles…

Meetings

It's time to go beyond. Upgrade your video conferences to breakout meetings. Transform your…