Maximizing Your Membership

10 Ways to Make the Most of Your Membership

Membership with Visit Phoenix is a valuable tool for marketing your business. Like any tool, it must be used effectively.

Read and respond to correspondence from Visit Phoenix

• This includes leads, publication updates and service requests.

Keep us up-to-date

• Keep staff apprised of new developments and changes in your business.

• Be sure to share account and contact changes with the membership department.

Refresh your marketing message on VisitPhoenix.com quarterly

• There 1.8 million reasons to keep your message fresh—that’s how many visits we had to our site this past fiscal year.

• Helps ensure prime search engine optimization.

Get involved in opportunities to meet clients and travel writers

• Participate in trade shows and sales mission opportunities, buyer education trips, site inspections, and media hosting opportunities.

Utilize Visit Phoenix publications

• Provide our complimentary publications to your customers.

• Use the Destination Planning Guide or the Travel Guide in your sales efforts.

Build relationship with fellow members

• Visit Phoenix members are a valuable referral source.

• People refer business to people they know, like and trust.

Educate Visit Phoenix staff about your product or service

• Determine the markets you would like us to help you access and how you’d like to market your product or service. Then set up a meeting with the staff focused on those markets.

• Stop into our Visitor Center and educate the center’s staff on your product or service. Click here for directions to the center in downtown.

• Participate in our Member Showcase, held semi-annually.

Post packages, special offers and events VisitPhoenix.com

• Enjoy the added exposure you’ll receive at no additional cost.

• Visit Phoenix actively drives traffic to these pages.

Provide promotional brochures to the Visitor Information Center

• Assist Visitor Center staff in informing visitors of your product or service.

• Big referral source! The Visitor Center provided more than 40,000 referrals last year.

Learn the need of meeting planners and tour operators

• Visit sites like mpiweb.org, ismp-assoc.org, ntaonline.com or ustoa.com to gain insight.

• Do the homework needed to understand their challenges and concerns.