About Us

Visit Phoenix is a non-profit organization that promotes the Greater Phoenix community to a global audience of travelers and books conventions into the Phoenix Convention Center and area hotels and resorts. Visit Phoenix cultivates and maintains relationships with convention and meeting planners, journalists and influencers, travel agents and tour operators.

We produce marketing and brand campaigns promoting leisure travel and meetings, coordinate site visits, conduct media tours and maintain the official tourism website for Greater Phoenix. In partnership with our nearly 900 member businesses, Visit Phoenix brings business to Greater Phoenix that would not otherwise come—from leisure visitors to group meetings to popular sports events. Through this, Greater Phoenix can compete in today’s globalized, networked world for its share of the world’s consumers, businesses, investment, capital, respect, and attention.

Vision

Greater Phoenix is the must-experience destination delivering an unmatched blend of outdoor and urban life.

Mission

Promote the power of travel to elevate our communities and inspire our visitors.

Core Values

COMMUNITY | Together We Rise

We are members of our rich and diverse communities, and we build bridges for representation and inclusion both within and beyond.

INNOVATION | Reinvention Lives Here

We are purveyors of innovation, and we approach every new frontier with a boldness inspired by our partners and thought leaders.

TRUST | Confidence Is Our Game

We are stewards of trust, and we honor that commitment by driving local impact and delivering measurable results.

PASSION | Ignite Greatness

We are fueled by our passion to rise beyond our comfort zones, and we continuously grow through the cycle of success.

The Destination Effect | Destination International

The fabric of every community is woven with unique stories, cultures and experiences that are waiting to be discovered by residents and visitors alike. At the heart of this discovery is the vital work of destination organizations. Our world is vast and diverse, and the role of destination organization is to serve as a bridge that connects people to places, allowing them to explore, celebrate and appreciate the uniqueness of each community. Their purpose is not only to attract visitors but also to cultivate an environment in which a community thrives as an ideal place to visit, live, work, play, and invest. And they do it for the betterment of the community.

This is the Destination Effect.